@article{okazaki2014mine,

title = {How to mine brand Tweets: Procedural guidelines and pretest},

author = {Shintaro Okazaki and Ana M Díaz-Martín and Mercedes Rozano and Héctor D Menéndez},

year  = {2014},

date = {2014-01-01},

urldate = {2014-01-01},

journal = {International Journal of Market Research},

volume = {56},

number = {4},

pages = {467--488},

publisher = {The Market Research Society},

keywords = {Classification, Sentimental Analysis, Twitter},

pubstate = {published},

tppubtype = {article}

}